The ceremony included famed keynote speakers and announced its plans to donate a percentage of profits to promote world peace and care for the environment.
PARIS, FRANCE – May 31, 2018 – Pied à Terre kicked off its global operations with an official launch ceremony celebrating the new home sharing platform’s innovative take on the growing international business of hospitality and positioned the company as a powerful contribution to the high-end B&B market.
The event featured two extraordinary speakers: Ami Vitale, a celebrated National Geographic photographer and Nikon Ambassador, as well as Céline Cousteau, an explorer, filmmaker, philanthropic entrepreneur, and granddaughter of the legendary Jacques Yves Cousteau.
They discussed the company’s socially responsible spirit based on a unique mission to create a powerful international community of Hosts and Travelers. A community that, as ambassadors and citizens of the world, help to promote Pied à Terre’s charge to create a better world through tolerance, art, humanity and ecological and cross-cultural values.
The first award ceremony for “The World We Live In,” an international photography contest, sponsored by Pied à Terre, was presented by Vitale. The coveted first place prize went to Fabiola Cano of Costa Rica. Her haunting photograph of a refugee camp in Greece captured the solitude and sorrow of people forced to flee the horrors of the Syrian war.
To conclude the event, President and chairman of the Board, Francisco de Paula León, personally thanked the ceremony’s international participants and discussed the company’s positive projection for the next 12 months and his goal to reach 21 countries. He made special note of Pied à Terre’s pledge to invest a percentage of all future profits to promote ecological and cultural initiatives around the world. A promise that aligns with the spirit of the company.
Magazine photographer Ami Vitale has lived in mud huts and war zones contracted malaria, and donned a panda suit—all in keeping with her philosophy of “living the story.”
She has traveled to more than 90 countries, bearing witness not only to violence and conflict but also to surreal beauty and to the enduring power of the human spirit. Recently, she has turned her lens to compelling wildlife stories, such as returning critically endangered captive born species, like the giant pandas back to the wild and attempts to save the last living northern white rhinos from extinction. Based in Montana, Vitale is a contract photographer with National Geographic magazine and frequently gives workshops throughout the Americas, Europe, and Asia.
Céline Cousteau is a multifaceted social and environmental activist working with a variety of mediums from documentaries to art and design, consulting with corporations and foundations to public speaking. Each form shares the same message of interconnectivity between humans and the natural world.
As a documentary film director, producer, and presenter, Céline is the founder and executive director of CauseCentric Productions, creating cause focused multi-media content. Extending her family legacy and her expertise, Céline co-founded The Céline Cousteau Film Fellowship, a nonprofit program whose mission is to empower young aspiring filmmakers, creatives, and activists to inspire change through filmmaking. Her work has included being Guest Designer for Swarovski, ambassador for The TreadRight Foundation, and Member of the World Economic Forum Council on Oceans. Céline sits on the advisory boards of The Himalayan Consensus and Marine Construction Technologies. With a degree in psychology and masters in Intercultural Relations, Céline is fluent in three languages, and is currently in development of an impact campaign for her latest film, “Tribes on the Edge”.